> ## Documentation Index
> Fetch the complete documentation index at: https://docs.qtap.qa/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> What data is available in the Analytics section and how to use the time period selector and export tools.

The Analytics section shows how your loyalty program is performing — stamps or points issued, active members, peak hours, staff activity, and customer segments. What you see depends on whether your program uses stamp cards or a points program.

<Frame caption="The Analytics Overview page with key metrics, the activity-over-time chart, and top performing staff. A points program is shown here; stamp card programs show the equivalent stamp metrics.">
  <img src="https://mintcdn.com/qtap/jd1EMKcoBZeDexEg/images/analytics/analytics-overview.png?fit=max&auto=format&n=jd1EMKcoBZeDexEg&q=85&s=a9514de76d4817907b557b1059520ae7" alt="Analytics Overview showing key metrics and charts for a loyalty program" width="1440" height="900" data-path="images/analytics/analytics-overview.png" />
</Frame>

## Time Period Selector

At the top right of the Analytics page, select how far back you want to look. The options are **7 days**, **30 days**, **90 days**, and **12 months**. All charts and metrics on the page update when you change this.

<Frame caption="Open the time period selector at the top right to switch the whole page between today, the last 7, 30, or 90 days, or this year.">
  <img src="https://mintcdn.com/qtap/5feOvZxx1fL51O90/images/analytics/analytics-time-period.png?fit=max&auto=format&n=5feOvZxx1fL51O90&q=85&s=6d1f766bd500629b138eb948a994ef4b" alt="The time period selector open, showing the date range options" width="1440" height="900" data-path="images/analytics/analytics-time-period.png" />
</Frame>

## Stamp Card Analytics

If your program uses stamp cards, the analytics page shows:

* **Total stamps issued** and the change compared to the previous period
* **Total redemptions** and redemption rate
* **Active members** — members who scanned at least once in the selected period
* **New members** joined in the period
* A **Stamps over time** line chart showing daily or weekly stamp volume
* A **Staff performance** bar chart showing how many stamps each staff member issued
* A **Customer segments** donut chart breaking members into groups such as "loyal", "at risk", and "new"
* A **Peak hours** heatmap showing which days and times are busiest

## Points Program Analytics

If your program uses points, the analytics page shows:

* **Points issued** and **points redeemed** totals
* **Outstanding balance** — points that have been issued but not yet spent
* A **Points over time** line chart
* A **Points balance trend** showing how the total outstanding balance is changing
* A **Points expiry forecast** — how many points are scheduled to expire in the coming months
* **Top points earners** — the members accumulating the most points
* **Reward popularity** — which rewards members are redeeming most

<Note>
  The AI Insights panel below the main metrics shows automatically generated observations about your data, such as unusual drops in activity or members who are close to earning a reward.
</Note>

## Exporting Analytics

Click **Export** at the top right to download your analytics data. You can export as:

* **CSV** — a spreadsheet with the raw data for the selected period and sections
* **PDF** — a formatted report
* **Instagram Story** — a branded image summarizing your key metrics, sized for sharing

In the export dialog, check or uncheck the sections you want to include before downloading.

<Frame caption="The export dialog: pick a format (1), then choose which sections to include (2) before downloading.">
  <img src="https://mintcdn.com/qtap/5feOvZxx1fL51O90/images/analytics/analytics-export.png?fit=max&auto=format&n=5feOvZxx1fL51O90&q=85&s=b71dc312879adfbe85b444f4843569c0" alt="The export dialog with format options and a checklist of sections to include" width="473" height="522" data-path="images/analytics/analytics-export.png" />
</Frame>

<CardGroup cols={2}>
  <Card title="Staff Performance" href="/merchants/analytics/staff-performance">
    See how many stamps or points each staff member has issued
  </Card>

  <Card title="Location Comparison" href="/merchants/analytics/location-comparison">
    Compare activity across your different locations
  </Card>
</CardGroup>
