Analytics Overview

The Analytics section shows how your loyalty program is performing — stamps or points issued, active members, peak hours, staff activity, and customer segments. What you see depends on whether your program uses stamp cards or a points program.

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Time Period Selector

At the top right of the Analytics page, select how far back you want to look. The options are 7 days, 30 days, 90 days, and 12 months. All charts and metrics on the page update when you change this.

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Stamp Card Analytics

If your program uses stamp cards, the analytics page shows:

• Total stamps issued and the change compared to the previous period
• Total redemptions and redemption rate
• Active members — members who scanned at least once in the selected period
• New members joined in the period
• A Stamps over time line chart showing daily or weekly stamp volume
• A Staff performance bar chart showing how many stamps each staff member issued
• A Customer segments donut chart breaking members into groups such as “loyal”, “at risk”, and “new”
• A Peak hours heatmap showing which days and times are busiest

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Points Program Analytics

If your program uses points, the analytics page shows:

• Points issued and points redeemed totals
• Outstanding balance — points that have been issued but not yet spent
• A Points over time line chart
• A Points balance trend showing how the total outstanding balance is changing
• A Points expiry forecast — how many points are scheduled to expire in the coming months
• Top points earners — the members accumulating the most points
• Reward popularity — which rewards members are redeeming most

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Exporting Analytics

Click Export at the top right to download your analytics data. You can export as:

• CSV — a spreadsheet with the raw data for the selected period and sections
• PDF — a formatted report
• Instagram Story — a branded image summarizing your key metrics, sized for sharing

In the export dialog, check or uncheck the sections you want to include before downloading.