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A win-back campaign sends a push notification to members who haven’t visited your business in a set number of days. You can attach a reward to bring them back.

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How it works

Qtap checks daily for members whose last recorded visit falls outside the inactivity window you set. When a match is found, they receive a push notification. If you attached a reward, it goes into their wallet when they open the message. The campaign will only contact each member up to the maximum number of times you set, so you won’t keep messaging the same inactive customers indefinitely.

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Setting up a win-back campaign

Go to Campaigns in the left sidebar and click New Campaign. The wizard has seven steps.
Campaigns list with the New Campaign button highlighted

The Campaigns page. Click New Campaign in the top right to open the wizard.

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Managing the campaign

Once active, the campaign runs automatically in the background. You can pause it from the Campaigns page by opening the three-dot menu on the campaign card and clicking Pause.
A member’s “last visit” is recorded when staff stamp their card or issue points. Members who have joined your loyalty program but never received a stamp will not be counted as having visited.
If you lower the inactivity threshold after a campaign is already active (for example, from 60 days to 30 days), some members who were previously outside the window may now qualify and receive a notification.

Campaigns Overview

How campaigns work and what types are available.

Birthday Campaigns

Send an automated birthday reward to members each year.