Revenue Impact

The Revenue Impact Report puts a money figure next to your loyalty activity, so you can see whether the points your members earn line up with money coming in. It is one of the four reports in the Detailed Reports hub, and you reach it at dashboard.qtap.qa/analytics/reports/revenue-impact. There is no sidebar link.

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The three figures

Across the top sit three numbers for the period you have selected:

• Total Revenue adds up the purchase amounts recorded each time a member earned points in the period.
• Loyalty Transactions counts how many of those point-earning visits happened.
• Avg Revenue / Transaction divides the first by the second, so you see the typical spend behind one visit.

In the screenshot above, 868 visits sit behind 55,649 in revenue, which works out to about 64 per visit.

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The chart

Below the figures, one chart plots two lines on the same dates: revenue on the left axis and the number of loyalty transactions on the right. When the two lines rise and fall together, your loyalty activity is tracking your takings. Hover any day to read the exact revenue and visit count for that date.

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Choosing the period and branch

Two controls at the top right shape what you see. The branch filter narrows the report to one location, and the time period switches between Today, the last 7, 30, or 90 days, and this year. Change either and the report reloads with the new range.

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The revenue figure is an estimate

The revenue here is an estimate Qtap builds from the purchase amounts your staff enter when they award points. It is not a feed from your point-of-sale system. Use it to watch the shape of the trend and keep your till for the exact books. A few things follow from how the number is built:

• A stamp-only program records no purchase amounts, so its Revenue Impact Report stays empty. This report is for points programs.
• If a member earns points without a purchase amount entered, that visit adds a transaction but no revenue, which can pull the average down.

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Who can open it

Owners and managers can open the report. Staff cannot by default. To let a staff member in, give them analytics access in their permissions (see Roles and permissions).