Campaign stats

Every campaign you run keeps its own scorecard. Once a campaign is active and Qtap has started sending notifications, you can open it to see how many members it reached, and of those, how many opened the message and came back to redeem the reward. This page explains how to open that view and what each number means.

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Open a campaign’s stats

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The four headline numbers

At the top of the page are four cards. They cover the whole life of the campaign so far, not a date range.

• Total Sent is how many members received the notification.
• Opened is how many of them opened it.
• Redeemed is how many claimed the reward attached to the campaign.
• Est. Revenue is a rough guide, not a record of actual sales. Qtap multiplies the number of redemptions by an assumed average ticket size, shown on the card itself. Use it to compare campaigns against each other, not as an accounting figure.

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Campaign settings and message

Below the numbers are two panels that show how the campaign is set up. Both are read-only here. To change anything, you edit the campaign from the Campaigns page. The Configuration panel lists the campaign’s description, the trigger that starts it, and the type of reward it gives. The Notification Message panel shows the exact title and body members see on their phone. Checking the message here is a quick way to confirm the wording before you decide whether to keep a campaign running.

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Pause or delete from the stats page

The buttons at the top right act on the campaign itself. Pause stops an active campaign from sending any more notifications while keeping all its settings, and it turns into Resume so you can start it again later. Delete removes the campaign for good. The numbers refresh as members open and redeem over time, so it’s worth checking back on a campaign a few days after it starts rather than judging it on the first hour.