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When you send a push notification, you pick who receives it. Qtap gives you seven built-in audience segments instead of a manual member list, so you can reach “everyone at risk of drifting away” or “members close to a reward” without sorting through your members one by one. You choose a segment in the Send To card when you compose a notification. Go to Notifications in the sidebar, click New Notification, and the seven segments appear as a list.
The audience segment picker showing seven segments: All Customers, VIP Members, Regulars, New Members, At Risk, Birthday This Week, and Near Complete, each with a short description.

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What each segment means

Every segment counts only members who have push notifications turned on in the Qtap app. A member without the app, or with notifications switched off, never lands in any segment.
  • All Customers reaches every member with push enabled.
  • VIP Members are your highest earners: members who have earned 10 or more stamps in total.
  • Regulars are members with 5 or more stamps who have also been active in the last 30 days.
  • New Members joined in the last 30 days.
  • At Risk are members whose last recorded activity was more than 30 days ago. A member with no activity on record yet does not count here.
  • Birthday This Week are members whose birthday falls within the current Sunday-to-Saturday week.
  • Near Complete are members who have earned 8 or more stamps in total.
The same segment list with VIP Members selected, shown by a maroon border and tinted background.

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The thresholds behind each segment

The stamp counts and day windows are set values. The table below shows the default rule for each segment.
Table mapping each segment to its default rule: All Customers (push enabled), VIP (10+ stamps), Regulars (5+ stamps and active in 30 days), New Members (joined in 30 days), At Risk (no activity in 30+ days), Birthday This Week (birthday in the current week), Near Complete (8+ stamps).
These numbers are the defaults. An account’s segment settings can change them, so if your VIP or At Risk threshold has been adjusted for your business, the segment follows your number rather than the one above.
VIP, Regulars, and Near Complete count total stamps a member has ever earned, not the stamps on their current card. A member who has earned 8 stamps across several completed cards qualifies for Near Complete even if their current card is nearly empty. The “1-2 stamps away” description on that card is a rough label; the real rule is the lifetime stamp count.

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Live counts

Each segment shows a small count beside its name: how many of your members match it right now. The numbers come from your live member list, so they shift as customers join, earn stamps, and visit. Pick a segment and the count tells you how many people the notification will reach before you send. If the counts cannot load, the picker shows a dash and a short notice. You can still choose a segment and send; only the preview number is missing.

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Where segments apply

Segments are for one-off push notifications. Automated campaigns use their own triggers, like a birthday this week or 60 days without a visit, rather than this picker. To send to a handful of named members instead of a segment, start the notification from those members on the Members page. Sending notifications needs the campaigns permission, so owners and managers can use segments by default. Staff have no access unless you grant it.

Push notifications

Write and send a one-off push, from the title to the send button.

Send to specific members

Skip segments and send to members you hand-pick.