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When a customer adds your loyalty card to Apple Wallet, the pass takes your card colour and your business logo. The pass design studio lets you set that appearance on purpose instead of inheriting it, and push the change to passes that are already on customers’ phones.

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Opening the studio

Go to Cards (or Points on a points account). Each programme in the list shows two previews side by side. The left one is the card as it looks inside the Qtap app. The right one, labelled Wallet pass, opens the design studio.
A stamp card row showing the in-app card preview next to the Wallet pass preview

On the Cards list, the Wallet pass preview opens the design studio for that programme.

The pass design studio with Colors, Logo, Watermark logo and Strip artwork panels beside two pass previews

The studio: colour and image controls on the left (1), a live before-and-after preview on the right (2), and the locked strip artwork panel (3).

Two previews sit at the top right. Default (no branding) is the pass as it looks today, and Your design updates as you change things. The stamp count and points balance in both are sample numbers, not a real customer’s.

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Colours

Background colour is the whole face of the pass. Leave it and the pass falls back to your programme’s card colour. Label colour is used for the small caps headings like STAMPS and for the next-reward line at the bottom. It starts on the Qtap gold.
The Colors panel with a brown background colour and a gold label colour

Type a hex code or pick from the swatch. Background colour (1) and label colour (2) are the only two colours you choose.

You never pick the main text colour. Qtap works it out from your background so the business name and the counter stay readable. The label colour has the same protection. Pick one that is too close to your background and Qtap swaps it for black or white, whichever reads better, and shows a short Adjusted for legibility note next to the field.
The Colors panel showing the Adjusted for legibility note after a low-contrast label colour was entered

A gold label on a gold background cannot be read, so Qtap replaced it with near-black and said so (1). The field now holds the colour it will actually save (2).

The same check runs again when you publish, so a pass never ships with text nobody can read.
Default indigo Wallet pass beside a brown branded version of the same stamp card

The two previews after setting a brown background. The business name reads white, and the gold label carries the STAMPS heading and the reward line.

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Logo and images

Logo is the round mark in the pass header. It uses your business logo unless you upload something else here. Files must be PNG or JPEG and under 1 MB. Once you have uploaded one, a Use default button appears to put your business logo back. Watermark logo does not appear on the Wallet pass at all. It is used on your vouchers and your merchant page, and it sits in this studio because it is the same kind of asset. Strip artwork is the band across the middle of the pass. Qtap generates it from your programme and updates it as a customer’s progress changes, so there is nothing to edit.
Logo, Watermark logo and Strip artwork panels with the locked strip caption

The logo, watermark and strip panels. The strip band is generated for you.

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Publishing

Nothing is saved until you press Publish pass design, so leaving the page drops your changes. The line above the button tells you how many passes are already in customers’ wallets and will be updated. Publishing writes the design and then pushes it out. A pass registered for updates on a phone changes within moments. Any other pass picks up the new look the next time it syncs.
Default and custom Wallet pass previews for a points programme showing a 250 points balance

The same programme on a points account. The balance and the next reward sit on the pass face.

Owners and managers can change a pass design. A teammate on the Staff role has no access to cards or points programmes by default, so the studio is closed to them.
Colours and rewards for the card itself are set elsewhere. See Editing a stamp card or Editing a points program for those.