Reading your notification stats

Every message that goes out to your members leaves a record on the Notifications page, with four figures next to it. Between them the figures tell you whether the message reached anyone and whether anyone looked at it.

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Where the numbers live

Click Notifications in the sidebar. The page is titled Push Notifications and splits into five tabs: All, Drafts, Scheduled, Sent, and Templates. The Drafts, Scheduled, and Sent tabs carry a live count in their label, so the Sent tab tells you how many messages have gone out in total. The list holds the 50 most recent messages, newest first. Only messages with a green Sent badge show figures. A draft has nothing to report yet, and a scheduled message reports once it goes.

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The four figures

Sent is a headcount: how many people Qtap handed the message to when you pressed send. Delivered is how many of those phones actually received the push. Opened is how many opened it, and Clicked is how many tapped through from the notification. The last three are percentages of the Sent count, rounded to a whole number. So a message with Sent: 1 can only ever read 0% or 100% on the other three.

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Why Delivered can be lower than Sent

A member counts towards Sent even when their phone stays quiet. Qtap writes the message into their in-app inbox either way, so they will see it next time they open the Qtap app. What they do not get is the push on their lock screen. That happens when the member has notifications turned off for Qtap, has not registered a device yet, or has muted your business. None of them are errors, and none are fixable from your side. Some rows carry an amber Not pushed badge instead of Sent, with no figures at all. That badge belongs to the automatic messages covered below: Qtap had something to tell one member, and that member’s phone was not reachable. The message went to their app inbox and no further. A red Failed badge means something broke on the way out. That one is worth reporting to Qtap.

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Messages you did not write

Most of the list is usually Qtap’s own work. Qtap messages a member when they earn points or a stamp, finish a card, or redeem a reward or an offer, with titles like “+25 points at your business” and “Reward redeemed!”. Each goes to one person, which is why so many rows read Sent: 1. You cannot turn these off or edit them from the dashboard. The toggles under Settings → Notifications control alerts sent to you, not the messages your members get. Read these rows as a record of what your members were told.

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Opens and clicks arrive late

Opened and Clicked are reported back by each phone after the fact, so a message you just sent sits at 0% on both for a while before the numbers start moving. Give it an hour before reading anything into them.

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Who can see this

Owners and managers can open the Notifications page. Staff have no access to it by default, so a staff member who sends stamps all day will not see these figures unless you check View notifications or Send notifications for them under Edit Permissions.