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Partway down Analytics, under the charts and above Churn Risk, is a card called Insights. Qtap reads your member list and puts up to three short observations there, each with a suggestion attached.
The Analytics page with the Insights card outlined

Insights sits between the charts and the Churn Risk list.

Every plan gets this card, and there is nothing to switch on.

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What each line is counting

The Insights card showing an at-risk warning, a regulars observation and a member count

The three observations, on a bakery running a points program.

  1. Customers who have gone quiet. The orange triangle counts members whose last recorded visit was more than 30 days ago. It appears only when at least one member is that quiet, and it points you at a win-back campaign.
  2. How many of your customers are regulars. The purple line is the share of your members who have earned 5 or more stamps, or 100 or more points, over their whole history with you. It appears only when that share is above 10%.
  3. How many members you have. The yellow line is your total member count, with a nudge to keep promoting the program. It appears as soon as you have one member.
The 5 stamps and 100 points figures are the same line Qtap uses to fill the Regulars slice of the Customer Segments chart higher up the page, so the two never disagree. On a stamp card program the wording changes to match.
The Insights card on a stamp card account showing the 5+ stamps threshold

The same card on a cafe running stamp cards, counting stamps instead of points.

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What the card ignores

The time period picker at the top of the page does not reach this card. Switching to Today or Last 7 days leaves all three lines where they were: the quiet-customer window is always 30 days, and the other two count your members from the day you opened. The branch picker in the top bar does not reach it either, so on a multi-branch account these numbers are always the whole business.
The first line also counts only members who have a visit on record. Someone who joined and never came back at all has no last visit, so they sit outside that count. The Churn Risk list further down picks those members up, because it falls back to the day they joined.

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When the card is empty

With no members yet, the card reads “Start collecting data to see personalized insights about your loyalty program.” Give a QR code to a few customers and the member count line appears on your next visit to the page.

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Insights and AI Insights are two different cards

This card is arithmetic. It runs the same three checks in the same order every time, and the numbers move only when your member list does. AI Insights is a separate card that writes a fresh read of your data on each run. It belongs to the Elite and Franchise plans and spends an insight credit every time it runs. On the other plans it does not appear at all, which is why most accounts see this card and then go straight to Churn Risk.

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Who can see it

Anyone who can open Analytics. Owners and managers can by default; a teammate on the Staff role cannot, and gets an access-denied screen instead. To let one in, turn on custom permissions for them and tick View analytics. See Staff roles and permissions.