Your business logo

You upload your logo once. Qtap then uses it on the loyalty card in your customer’s app, on the Wallet pass, on your public merchant page, on the join page a camera scan opens, and at the top of the emails Qtap sends on your behalf. Because those places are small, Qtap does not use your file as-is. It builds a few things from it the moment you upload.

Where to upload it

Go to Settings in the sidebar. The Business Logo card sits at the top of the page. Click Upload Logo, pick a file, and it saves straight away. There is no separate save button for this card. Settings is open to the owner only. If you are a manager, you can change the same logo from the Merchant Logo field in the merchant page editor instead, where the limit is 10 MB and the file must be a PNG or a JPG.

What Qtap builds from your file

A trimmed copy. Qtap finds the edge of your artwork and cuts the empty space around it, then sizes the result down to 512 pixels. Padding in your file costs you nothing. The bakery logo in the screenshots below arrived as a 1024 pixel square whose artwork only fills the middle 658 pixels, so more than a third of it was blank, and the version customers see has none of that blank space left. A tall or wide logo is kept whole rather than cropped square. The coffee shop logo further down comes out 466 by 512, with nothing cut off. A watermark. A faint, oversized shape of your logo that sits behind the artwork on a loyalty card. It is drawn at about six percent opacity, so you should have to look for it. A note about transparency, which tells the app how to treat the watermark without having to work it out on a customer’s phone. You can see the first two in the pass design studio, which keeps each one on its own panel.

Upload a PNG with a see-through background

This is the one choice that changes how your logo looks everywhere else. A PNG with a see-through background sits directly on the card, and its watermark comes out as a clean shape. A JPG, or a PNG that has a white or coloured square baked into it, keeps that square. Qtap trims the square down to the artwork, but it cannot remove what is painted into the file, so the block of colour travels with your logo onto every card and pass. The two accounts in these screenshots show both outcomes. The bakery uploaded a file with a cream background, and the cream tile follows its logo around: Square is a good habit because most of the places your logo appears are round or square, but it is not a rule.

Where it turns up

It also appears on the join page a customer reaches by scanning your QR code with a plain camera, and in eight of the emails Qtap sends for you: the staff invitation, the weekly insights digest, and six about your trial and billing. With no logo saved, those emails fall back to a circle with your initials in it.

The second logo field is a different thing

The merchant page editor has two logo slots, and they do different jobs. Merchant Logo is the one described above. Merchant Logo (Transparent PNG) is a separate file you upload by hand, and it is used as the stamp icon on mobile loyalty cards. Qtap does not build anything from it. If you want a different watermark from the one Qtap built, the pass design studio lets you upload your own and put the original back with a revert button.